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Promotional Tools
Your business card is as important as any of your other promotional material
that is used to sell your services, promote your image and make a lasting
impression on a prospect. Avoid the pitfall of putting little effort and
planning into your business card.
Your business card — as well as your promotional material — should reflect the
quality, professionalism and creativity of your writing business. Remember:
first impressions are important, especially if you're networking. As soon as you
exchange business cards with a prospect, he will be looking at your business
card — judging it.
It's better to create a business card that is original, colorful and creative —
one that the prospect will remember — than a business card that looks the same
as any other business card. Here are some guidelines to follow before you invest
in business cards:
• Avoid business cards that you can custom print out of your printer. These
types of business cards feel cheap — and look it. You'll probably save some
pocket change on the custom print business cards, but they'll also cause you to
lose business.
• Use at least two colors in your business card or use black ink on a colored
paper or colored ink on a white paper. The basic and most popular business card
is printed with black ink on white paper. Avoid buying business cards that look
like everybody else's. Make your business cards stand out, whether it be with a
different color, a unique design, or with different fonts.
• Your business card is like a mini-billboard of advertisement. Besides
including the particulars (your name and address, etc.), also add a selling
point, such as "Customer Satisfaction Guaranteed!" or "FREE Consultation — Call
Me Any Time!" or "I work within your budget and I'm deadline-friendly!" Another
tip is to add a testimonial from a past client who has been satisfied with your
services.
• You should include a title after your name. What is your title? Communications
Consultant? Copywriter? Marketing Specialist? PR Pro? Sr. Account Executive? You
should avoid using Freelance Writer as your title if you're a commercial
freelance writer — according to some writers, using this title is not as
professional or worthy as using the other titles.
• Consider printing information on the back of your business card or on the
inside if the business card opens up. You can include additional information
such as what writing services you offer and which clients you've assisted in the
past.
You can get some creative ideas on business cards by visiting your local
printer. Your printer will have a giant portfolio of business cards that you can
choose and pick through. Remember that your business card should match your
letterhead and other business stationary.
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