 |
Promotional Tools
"Viral Marketing" and "Viral Publicity" are really just new buzz words for the oldest form of publicity in the world...
"Referral" or "Word of Mouth" marketing.
The Internet takes this ancient form of "buzz" and promotion and amplifies it with a global network of people connected digitally. "Word of mouth" now has an Internet version called "word of mouse" (computer mouse). With greatly increased speeds, people refer things to their friends and families spreading the word through the Internet and to the far-reaching corners of the world.
Many smart marketers and publicity people have learned to harness the power of viral publicity with Internet "Tell-A-Friend" promotional techniques and tools.
Examples of Viral "Tell-A-Friend" Promotions:
Viral "Tell-A-Friend" techniques can be used to promote just about anything under the sun.
For example, Audri Lanford conducted a giveaway contest at her new www.wz.com website where she gave away 4 Sony PS2's before Christmas as a website promotion. According to Audri, she gave people who had entered the Giveaway the opportunity to get additional entries and additional chances to win by telling a few of their friends on the Thank You page...
WZ.com Giveaway Promotion Thank You Page
On the Thank You page, every giveaway entrant received the following message: "Tell your friends about WZ.com, and get an additional entry for each friend you email." They are then given the opportunity to tell their friends about the giveaway at the "Tell-A-Friend" page...
WZ.com "Tell-A-Friend" Page
In return for the favor, they receive an additional chance to win for every friend they refer. This simple addition increased Tell-a-Friend results by 96 times (9600%)!, said Audri.
This is an amazing (and inexpensive) way to increase traffic and sales!
Dotfactor.com "Tell-a-friend" Program
When selecting a prize it is important that the nature of it "fits" the profile of your visitors, for example, Dotfactor.com promotes its tell-a-friend program by offering a chance to win marketing tools for webmasters, namely professionally designed wallpaper ads and banners.
How To Use Viral "Tell-A-Friend" Promotions:
So how do you use this technique to leverage and increase your traffic, sales, and "word of mouse" publicity? It's simple, just "Tell-A-Friend" or "Tell-A-Friend" about everything! You can add Viral "Tell-A-Friend" forms to all of your...
Articles
Contests
eBooks
Freebies
Giveaways
Information
Sweepstakes
Thank you pages
Etc.
Constantly think of ways that you can use a "Tell-A-Friend" pages to leverage each visitor into many more visitors (and sales).
Action Step:
All of the viral "Tell-A-Friend" programs that are available are based on the same simple concept. They use the power of referrals and "word of mouse" publicity to multiply how many people see your message. I suggest that you add "Tell-A-Friend" and other viral techniques into your marketing mix before someone refers your competition to this powerful marketing technique...
Resources for Tell-a-Friend Programs
Top of Page
|
|
|
|
| Search |
|
|
|
