The most popular
fundraising plastic cards are discount cards. Here is what they offer:
1) They are easy to sell
2) They offer good value
3) They produce excellent results
Two easy plastic fundraising card ideas are the discount shopping cards and
pizza cards. Each has benefits that are easy to explain to your supporters,
they have widespread appeal, and each can be offered for immediate sale.
What exactly is a plastic discount shopping card?
It is a wallet-sized plastic card packed with a selection of prearranged
discounts at local and national merchants in your area. Most usually contain
a dozen special offers that save the bearer either a fixed amount or a
percentage discount.
Each plastic fundraising cards usually retails for $10 and provides for
unlimited usage of the special offers. The only exception is when your card
features a special one-time only discount from a sponsoring merchant. This
type of premium offering is often worth half the purchase price all by
itself, such as a $5 discount from a national oil change company.
Other money saving examples include free drinks with a fast food order, $1
or more off on a submarine sandwich, savings on video rentals, haircut
discounts, free ice cream, and other special offers.
Because of their high perceived value, plastic fundraising cards can often
produce impressive unit sales per participant. It's not unusual for each
seller to make five to ten sales.
Another interesting benefit is the unique customization of the plastic
fundraising card. Andreoni.com can place your schools' name and logo as well
as any design on the front and back side of each card, thereby firmly
affixing your group's value proposition in their minds for the next time
around.
Plastic fundraising cards are usually good for a one year period and bear an
expiration date on the front. This creates a built-in market for repeat
sales.
What is a plastic pizza / fast food card and how is it different?
A plastic pizza / fast food card is a discount card with an offer tied to a
single merchant, usually a national chain. It often provides a two-for-one
offer on every order, free drink etc. and is tends to be priced at $10 for a
card good for a one-year period.
Offers vary with most being tied to either a single location or a small
group of outlets for a national chain.
So, what's the bottom line on plastic fundraising cards sales?
The excellent consumer value of both these cards makes them an easy sale.
Their $10 price point makes a cash purchase a simple transaction yet a
higher amount than most fundraising items. Size, weight, and no special
handling requirements make selling them a breeze.
Instead of relying on your supporters' discretionary purchasing power in
these tough economic times, why not tap into your supporters' everyday
spending on commodities like fast food and and other common items? They're
not quite necessities, but they are an ingrained spending habit with many
families.
Selling plastic discount cards positions you for a better chance at a larger
portion of your supporters' spending. And, because of their high unit
volumes, hefty profit margins, and ease of sale, they can produce
exceptional fundraising profits.
Make sure your group gets your share!
Andreoni.com offers
superior design and printing of plastic fundraising cards, making
sure your cards will look of very high value and further facilitate their
sale.
|
