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As the name
suggests, a Spot UV Varnish is applied to chosen
spots (areas), of a printed piece. This has the
affect of highlighting and drawing attention to
that part of the design, but it also provides the
additional visual stimulus of having varied
textures on a single printed surface. This adds a
lot of interest, and can identify the printing as
a premium card in the perception of the reader.
One very effective technique is to apply a UV
gloss spot varnish on top of matt laminated
printing. This achieves maximum contrast between
the highly reflective shiny UV coating and the
light-absorbing matt laminate, and can, for
instance, create a striking first impression on
presentation folders or a brochure cover.
These cards are great for almost all designs, from
old world styles to new technology designs.
Below you can see the
reflective qualities of UV against the matte
finish of a "SILKY" Satin lamination, it almost
looks ike stickers have been perfectly positioned
on the cards:
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